In big cities in Indonesia is quite difficult to get fresh air. Of air pollution caused by motor vehicle exhaust gas emissions, cigarette smoke, kitchen and industrial emissions. An estimated 70% of air pollution are caused by motor vehicle. This is of course to the attention of the public and governments alike. Therefore, the government began to make efforts to reduce air pollution, one of them by holding a Free Day of Motor Vehicles (Car Free Day) every Sunday in many big cities like Jakarta, Bandung, Surabaya and other cities. Car Free Day event is exploited people by doing sports activities, like running, biking or road.Red Bull as a brand attached to the sports participated in Car Free Day by holding an event titled Red Bull Energy Zone (KEZ). Red Bull Energy Zone a forum for young talent to channel his talents in a positive and full of energy. In each Energy Zone, held a variety of competitions for young people such as B Boys Battle, 2 on 2 Shuffle Battle, Trial Bike Competition, Street Dance Competition that gives 2 million grand prize for the winner of the competition. Energy Zone also provides action-packed entertainment for visitors such as musical entertainment, percussion, yo-yo action, action Freestyle BMX & Fixie, modern dance and other exciting acts.
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